Agency Value Audit, from Majic Partners
Find out what your agency spend is really buying.
An independent review of your agency roster, scopes and fees by someone who has run agency networks from the inside. You'll see where the money goes, what's worth keeping, and what could be done leaner.
Fee
$10,000, fixed and agreed up front
Timing
Typically two to three weeks
Confidentiality
Everything under NDA
What I review
Your agency roster, and where roles overlap
Scopes of work against what's actually delivered
Fee structures, retainers and hourly rates
Production costs and third-party markups
Who is really working on your business, and how senior they are
Which work could be done faster and cheaper with modern tools
What you receive
A written findings report
Plain-language analysis of what you're paying for and what you're getting.
Savings and reallocation estimate
Where spend could be reduced, or moved to work that performs better.
A leaner operating model
A recommended structure for agencies, in-house and specialist support.
A walkthrough with your team
A 60-minute session to go through the findings and answer questions.
How it works
Step 1
Briefing call
An hour to understand your business, your agencies and what's bothering you.
Step 2
Document review
You share contracts, scopes, invoices and recent work, all under NDA.
Step 3
Conversations
Optional interviews with your team and, if you choose, your agency leads.
Step 4
Findings
The report, the estimate and the walkthrough. What you do next is up to you.
The audit is independent. If the right answer is to keep your current agency, that's what the report will say.
Questions
Will my agency know?
Only if you want them to. Many clients run the review quietly first, then decide whether to involve their agencies.
Do I have to hire Majic afterwards?
No. The audit stands on its own. If some of the work would be better done by Majic Partners, I'll say so and you can decide.
What size of spend is this for?
It's most useful for brands spending [$250,000+] a year across agencies, where small changes in scope add up quickly.
Which markets do you cover?
Australia, Southeast Asia and wider Asia-Pacific. The review itself is done remotely.
See what your spend is really buying.
Book a 20-minute call. If an audit makes sense, I'll confirm scope, fee and timing on the call.