Majic Growth
Too big to do it all yourself. Too small for an agency to care.
Majic Growth is senior marketing for founder-led brands doing $1–5M a year: the strategy and the hands-on execution, from someone who has grown his own D2C brand from $1.7M to $5M
Sound familiar?
Founder-led brands in this range are under-served. Freelancers only cover one channel, agencies save their senior people for bigger clients, and a full-time head of marketing costs more than the business can carry.
If two or more of these are true, Majic Growth was built for you.
Marketing is still you, plus a freelancer or two
Your email and SMS flows haven’t been touched since you (or someone else) set them up
You couldn’t afford an agency, or if you tried one, ended up with a junior and a monthly report
You know AI could save you time and money, but you’re not sure where to start
You’re growing, but can’t tell which channel is actually driving it
Your time is better spent on your product, your service and your customers
Case study: Mudgee Meat
$1.7M
to $5M
Annual revenue for an Australian direct-to-consumer meat brand, in three and a half years. I'm a co-equity partner in the business and am Head of Growth and Marketing.
What we built and run
Full rebrand and website rebuild
Email and SMS lifecycle marketing
Paid media across Meta and Google
Subscription program
Social media and content
Content partnerships with chefs and creators
Referral and collab programs
Brand partnerships with complementary brands
Reviews and reputation management
Everything a D2C brand needs to grow
One plan, one person accountable for it, and the channels working together instead of in separate silos.
Website and conversion
Site builds, rebuilds and conversion work on Shopify and other platforms, so paid traffic turns into orders.
Email and SMS
Welcome, abandonment, post-purchase and win-back flows, plus campaigns that sell.
Paid media
Meta and Google campaigns planned, built and managed against revenue, not clicks.
Subscriptions
Choosing, setting up and growing a subscription program that keeps customers coming back.
Social media
Planning, structure and content that tell your product story consistently.
Content partnerships
Working with chefs, creators and experts to make content your customers want to watch.
Brand partnerships
Co-branded products and offers with complementary brands that reach new customers.
Referral and collab programs
Programs that turn happy customers and like-minded brands into a steady source of new ones.
Reviews and reputation
Collecting, showcasing and responding to reviews so new customers trust you faster.
Packages and pricing
Fixed scopes and clear fees, agreed before any work starts. Most clients begin with the Diagnostic.
Growth Diagnostic
From $2,500
Fixed fee. About two weeks.
A full audit of your store, lifecycle marketing, paid media and data, with a prioritised 90-day plan. Yours to keep whether or not we work together.
Website and conversion review
Email, SMS and flow audit
Paid media and tracking review
Reviews and social media review
90-day plan with forecast impact
Build Sprint
From $5,000
Fixed scope. Four to eight weeks.
One defined project, built and launched. Ideal for the biggest gap your Diagnostic finds.
Website rebuild or redesign
Email and SMS flow build
Reviews program setup
Social media planning and structure
Subscription program launch
Referral and collab program setup
Paid media rebuild and reset
Embedded Growth Lead
From $6,000
/month
Monthly retainer. Three-month minimum.
A set number of senior days each month running your growth: strategy, execution across channels, and reporting you can read in five minutes.
Monthly growth plan and review
Email, SMS and paid media management
Social media planning and content
Reviews and reputation management
Referral, collab and partnership programs
Monthly revenue reporting
How an engagement runs
Step 1
Diagnose
We audit what you have and agree where growth opportunities are. You get a 90-day plan you can execute yourself or with us.
Step 2
Build
We fix the biggest gap first with a scoped sprint, so you see results before committing to more.
Step 3
Run
If it's working, we keep running and improving it together on a monthly retainer.
Probably not a fit if you haven’t launched yet, only need one channel managed, or are choosing mainly on price. Leading marketing at a larger brand? See Majic Partners.
Find out where your growth is hiding.
Start with a 20-minute call. If a Diagnostic makes sense, I'll scope it on the call.