Majic Partners
Network-grade work, without network-grade prices.
Strategy, creative and production for marketing leaders at established brands. Thirty years of agency and brand leadership, delivered directly, with modern tools doing the work that used to need a floor of people.
I've run the agencies. I know where the money goes.
I spent my career on the agency side of the table. At Y&R I ran the business in Indochina (Vietnam, Myanmar and Laos) and then Indonesia, where I led four agency brands and more than 140 people as Group CEO. At BBDO I spent five years as Regional Business Director on Ford, responsible for half the world.
I watched clients pay USD 1–2 million a year for work that can now be done more simply, faster, and with far fewer people between the brief and the output.
Most of that fee funds structure. Account layers, handoffs, overheads and hours. Majic Partners takes the structure out and keeps the thinking.
What changes when you work this way
A typical network agency |
Majic Partners |
|
|---|---|---|
Who does the work |
Mostly junior and mid-level staff |
The senior lead, directly |
Between you and the thinking |
Account management layers |
Direct |
Time to first work |
Weeks of briefing, scoping and resourcing |
Days |
How you pay |
Retainers, hourly rates and production markups |
Fixed fees, agreed up front |
Modern tools |
Absorbed into the agency's margin |
Used to make your work faster and cheaper |
Accountability |
Spread across a team |
One person |
What Majic Partners does
Project work or embedded support, scoped to what your team actually need
Brand strategy and positioning
Clarifying what the brand stands for, who it's for and why it wins, in language your teams can use.
Campaign strategy and ideas
Big ideas and campaign platforms, developed to the standard you'd expect in a network pitch.
Creative and production
Copy, design, video and digital assets, using modern tools and specialist producers where they add value.
Media and channel review
An independent look at where your media money goes and whether the plan still fits the brief.
Agency roster and scope reviews
Rationalising agencies, rewriting scopes and fee models, or running an agency selection.
Embedded senior strategist
Regular senior days inside your team, for brands without that seniority in-house.
The obvious question
Can one person deliver at our standard?
You get one senior lead as your single point of accountability, supported by a small, vetted bench: creatives, social media experts, producers, designers, developers and media specialists I've worked with, brought in when the work needs them and directed by me.
What you don't get is the part that slows agencies down. No account managers relaying messages, no handovers between teams, no juniors learning on your budget.
The person who writes the strategy is the person who makes sure it gets made.
Who it's for
Challenger and mid-market brands
Paying network-level fees and not getting network-level attention.
Regional teams at multinationals
Marketing leads across Asia-Pacific and Southeast Asia who need senior support close to their time zone.
Brands reviewing agency costs
Under pressure to do more with the same budget, or the same with less.
Teams wanting a second opinion
When the agency relationship has gone stale and you need an experienced outside view.
Where most engagements start
The Agency Value Audit
A fixed-fee, independent review of your agency roster, scopes and fees. You'll see exactly what your spend is buying and where it could go further, whether or not you work with Majic afterwards.
Fixed fee of $10,000. Confidential, under NDA, and with no obligation.
Start with a conversation.
Twenty minutes, no pitch deck. Tell me what you're spending, what you're getting, and what you wish you were getting.